Product research provides an opportunity for our partners to differentiate their products and establish a competitive advantage by gaining evidence-based insights into their products.
Literature reviews, clinical trials and product testing can be conducted by the Institute to validate and innovate products by establishing, collecting and analysing scientific evidence around these products.
Name of partner: Homyped
‘Homyped Diabetes Footcare'- Product development and testing for a shoe range
Homyped® is an innovative foot care company that is renowned for providing consumers shoes that offer style, comfort and support. In recognising the importance of foot care for people with Diabetes, homyped approached Baker IDI with a vision to develop a diabetes specific range of shoes for their brand.
The Diabetes Footcare range, commenced as a collaborative development effort whereby a foot complications expert at Baker IDI, worked with the homyped product development department to develop and test a custom sole, and incorporate practical features into the shoe that would help protect those with diabetes from avoidable foot complications. The review and development of this range continues with homyped and Baker IDI committed to working together to create shoes that reduce the chance of developing pressure, rubbing and abrasion related sores.
Homyped promote this arrangement with Baker IDI through the placement of the Baker IDI trademark on all promotional material relating to their Diabetes Footcare range of shoes. In return Baker IDI receives a percentage of sales of these products to support medical research conducted at the Institute.