Brand & Marketing Partnerships

Our brand and marketing partnerships look to create mutually beneficial associations with products or services that support our vital research and assist the health promotion goals of the Institute.

 

There are many products and services in the community that can assist those looking to prevent or manage heart disease and diabetes, and Baker IDI is committed to working with industry to help consumers make better choices based on evidence-based research. 

CASE STUDIES

Name of Partner: BUPA Australia
‘Living with Diabetes: Making lifestyle changes to last a lifetime' - Expert review of publication content

Baker IDI's researchers and clinicians can provide expertise to assist in the development and review of publications, ensuring the information given to an organisation's customers is accurate, evidence-based and current.

Bupa Australia's Health Dialog services provide telephone health coaching and healthcare decision support programs. They need high quality content to assist their members in making positive changes to their health. To assist in the review of their clinical content, Bupa engaged Baker IDI. Drawing on the expertise of Professor Paul Zimmet and staff at the Specialist Diabetes Clinic, Baker IDI evaluated content Health Dialog use to assist people with diabetes, and assisted Bupa in the services provided to their clients. 

Name of partner: Kraft Foods Australia
‘Kraft Live Active Cheese' - Marketing support for a product launch

Baker IDI's vast knowledge lends itself to supporting industry by developing new products and market existing products accurately and safely.

Kraft Foods is Australia's fastest growing food company and when Kraft developed the Live Active cholesterol reducing cheese range, input from the Institute's Professor Peter Clifton was sought. The Live Active range became the first cholesterol lowering cheese in the Australian market.

Baker IDI and Professor Clifton (Head - Nutritional Intervention Laboratory) were further engaged by Kraft Foods Ltd to oversee the development of all marketing materials and supporting literature relating to this new cheese, as well as providing on-going support and consultancy to Kraft to explain this innovative product to the community and media. Baker IDI ensured that all communications relating to the cheese were scientifically accurate, which allowed Kraft to have confidence in the credibility of the information they where providing consumers throughout the product launch.